The Publisher's Desk

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>Why we put everything online

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>Thought I’d share this exchange from the comments section of “Sound Off” today …

Id like to know wrote on Jun 11, 2009 10:28 AM:
” …why the entire Register Citizen is available online? Isn’t that an unwise move on their part? I used yo buy the print edition but since my husband discovered he could read everything online, he dropped the subscription. Do other papers do this? “

Matt DeRienzo wrote on Jun 11, 2009 10:48 AM:
” Hi folks,
Thought I’d respond to the question posed by “I’d like to know” at 10:28 a.m.
The Register Citizen puts most of its content up online because it has adapted to a significant portion of the population’s changing reading habits. We benefit whether you are reading the print edition of The Register Citizen or reading registercitizen.com because we can sell advertising designed to get your attention in either place.
The print edition of The Register Citizen is selling nearly 1,000 copies more than it did this time last year, which is an extremely rare feat in today’s newspaper industry.
Meanwhile, registercitizen.com is attracting DOUBLE the readers and page views that it was getting one year ago.
Many people still prefer the print edition because of the format and because there is a significant amount of content there (comics, puzzles, advertising circulars, etc.) that is not online.
And many people are reading both … because the online edition offers breaking news throughout the day, and as you know from reading Sound Off, a robust, interactive debate by readers in the comment sections of stories.
Matt DeRienzo
Publisher
The Register Citizen
860-489-1877
mderienzo@registercitizen.com “

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Written by mattderienzo

June 11, 2009 at 3:05 pm

Posted in Uncategorized

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